Most of us don't think about the sun until we're already burned. We don't connect those sunny afternoons at the beach with the premature wrinkles, dark spots, and heightened skin cancer risks that follow years later.

Here's the truth: 90% of visible skin aging comes from UV exposure, not genetics. One blistering childhood sunburn doubles melanoma risk. Yet we spend billions fighting aging with creams and procedures while ignoring the root cause—sun damage that's entirely preventable.

We built SunUp to change this. No more guessing if it's safe to go outside. No more watching your kids turn red at the playground. No more vacation sunburns that ruin the last three days of your trip.

SunUp gives you something simple yet powerful: precise, personalized UV guidance for every member of your family. Whether you're planning a morning run, a family beach day, or checking conditions for elderly parents across the country—SunUp has your back.